Patricia Trincado
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Digital Product Manager 👩💻
👋 HELLOOOOO!!
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I am an experienced Digital Product Manager with a strong foundation in industrial design engineering, digital transformation, and UX/UI. I have worked extensively in Marketplace and SaaS environments, and I enjoy collaborating closely with stakeholders, vendors, and cross-functional teams to deliver new features and product enhancements. My user-focused approach enables me to drive continuous improvement through research and design.
In my previous role as a Product Specialist for IKEA Preowned, IKEA’s Secondhand Online Marketplace, I was actively involved in the pilot launch in Oslo and Madrid, validated the product, and managed its rollout across Spain, Norway, and Portugal. I also led product development at Familiados, a platform catering to both B2C and B2B audiences. There, I implemented tools that x3 productivity, enhanced team communication, and accelerated product validation through no-code solutions.
Beyond these roles, I serve as the Designer & CPO of Ductor, an internationally recognized and award-winning device that supports individuals with Alzheimer’s. This reflects my commitment to developing innovative and impactful solutions.
As a university professor, I create and present contemporary design content, guiding students through diverse design pathways while fostering engagement and critical thinking. My teaching approach, including workshops and design thinking methodologies, has earned a student rating of 9.8/10, instilling passion and curiosity for the subject.
👩💻 EXPERIENCE
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Digital Product Manager | Thiga
Digital Product Consultancy
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◉ Digital Product Manager | nov. 2023 - now
Implant Consultant in:
◉ IKEA Preowned Seconhand | Product Specialist |ene. 2024 - now
👩💻 Responsibilities
Define the product vision and overall strategy, ensuring alignment with the company’s business objectives and market opportunities.
Develop a detailed product roadmap that outlines key milestones, deliverables, and deadlines, maintaining a clear backlog of priorities that align with business goals and user needs.
Assemble and lead cross-functional teams of designers and developers, and manage external vendors, providing continuous guidance and support to achieve project goals within established timelines.
Conduct market research and competitive analysis to inform product features and positioning, complemented by direct user feedback gathered through surveys, interviews, and usability testing.
Facilitate regular meetings with internal and external stakeholders, including engineering, marketing, and sales teams, to ensure cohesive product development and alignment with market strategies.
Establish key performance indicators (KPIs) such as user acquisition, engagement, and retention rates, and monitor these metrics to measure product performance post-launch.
Oversee market expansion efforts, including the successful rollout of IKEA Preowned to Spain, Norway, and Portugal, ensuring operational readiness and stakeholder alignment in each region.
Drive product improvements through a data-driven approach, prioritizing features and optimizations that contribute to achieving the company’s OKRs.
Build cross-functional connections, working with IKEA teams across departments to ensure consistency with corporate objectives and seamless product integration into existing workflows.
🚀 Achievements
● Launched new products using no-code tools and designed hybrid services that combined digital and in-pharmacy experiences.
● Performed rapid testing, generating 5K leads and more than 600 calls in less than half year.
● Successfully launched pilot programs in 2 cities, confirming the value proposition.
● Led market expansion in 3 countries.
Digital Product Manager | Familiados HealthTech
App to support family work-life balance · B2C&B2B
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◉ Digital Product Manager | jun. 2022 - jul. 2024 · 2 years
↑
◉ UX/UI Product Designer | jun. 2021 - jun. 2022 · 1 year
👩💻 Responsibilities
Dialogue and negotiation through stakeholder management, identifying requirements and expectations of our end users for continuous improvement.
Continuous product optimization through hypothesis validation based on user behavior analysis using data-driven & dual-track methods.
Definition of new features and business verticals based on the product's global and strategic vision, contributing to scalability and sustainability.
Product design based on user-centered and holistic vision through UX research & design.
Management of the product roadmap and backlog prioritization through agile methodologies.
Creation and facilitation of sprint designs and organization of MVPs.
🚀 Achievements
● 10-fold increase in families using our services.
● 5-fold rise in qualified professionals available.
● 3-fold improvement in productivity in design and development.
● Establishing a product-focused mindset and data-driven decision-making.
Design Teacher | Public University of Navarre
In the title of Industrial Design
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◉ Associate Professor | feb. 2023 - now
👩💻 Responsibilities
Creation of current content on contemporary design topics.
Guiding students in the world of design by showcasing various avenues and possibilities.
Facilitating sessions through circle learning methodology, promoting student engagement and collaboration.
Communicating design content to nurture reflection and critical independence on the subject.
Conducting practical workshops using design thinking methodologies.
🚀 Achievements
● Rating from students: 9.8/10.
● Instilling passion, enthusiasm, and curiosity for design.
CPO | Ductor
Device that facilitates communication with Alzheimer's patients
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◉ Founder & Designer | feb. 2020 - now
🌈 Process & Learnings
Exploration and research of products through technology, design, and user experience with a social well-being purpose.
Research through design following the scientific method: contextual framework-theoretical framework-hypotheses-objectives-applied methodology-design-development-contributions.
Product ideation incorporating AI, specifically the use of deep learning as a fundamental basis for product growth. User-centered design and its environment.
Hypothesis validation through techniques such as shadowing in stays and visits to senior centers and homes. Development of empathy and understanding skills.
Creation of the Ductor brand: visual identity, verbal communication, storytelling, vision, and mission. Communication of Ductor's fundamental pillars.
🏆 Recognitions
● Awarded and featured in the Selected Inspiration Bilbao 2020 book.
● Exhibition at Disseny Hub Barcelona by the ADI-FAD association in Feb. 2020.
● Selected and finalist in the James Dyson Award 2022.
Customer service | GCH Constructions
Construction & Real Estate Developer of Public and Private Housing Nationwide
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◉ Sales and Post-Sales Management | may. 2020 - may. 2021 · 1 year
👩💻 Responsibilities
Content creation for social media platforms. Organization of advertising campaigns for promotions through social media.
Administrative management of the supplier payment process.
Communication and direct management with stakeholders in sales, after-sales, and construction.
Organization and prioritization of tasks and inspections in after-sales.
Digitization in administration and construction, streamlining processes and saving costs.
Creation of brochures for home sales, improving communication through design and saving costs and time through digitization.
Creation of monthly cost forecasts and payment organization.
🚀 Achievements
● Digitization of administrative processes and sales channels.
● Streamlining the customization process in the supplier area.
● Enhancement of customer communication.
Mechanical Design Engineer | FuVeX
Company specializing in the creation of industrial drones for Naturgy & Correos
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◉ Industrial Designer | abr. 2018 - abr. 2019 · 1 year
👩💻 Responsibilities
Design and development of technical parts for drones using 3D programs.
Programming of CAD-CAM tools.
Streamlining the drone prototyping process in the workshop.
Management and optimization of drone manufacturing processes.
Implementation of methodologies for obtaining ISO9001 & ISO14001 certifications.
🚀 Achievements
● Double the prototyping process efficiency.
● Increase workshop efficiency fourfold through the 5S methodology.
👩🎓 STUDIES
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Digital Product Manager |Thiga Academy
2024 · 70 hours
● Understand Product Mindset
● Align Problems with Solutions through Product Research
● Learn Digital Business models
● Develop Value Propositions for Product Design
● Enhance Communication in Product Teams
● Formulate Strategy and Product Vision
● Utilize Product Frameworks
● Implement Discovery, Data and Experimentation
● Lead with OKRs and Data-Driven Decisions
● Create the Ideal Enviroment for Product Development
Digital Product Designer |The Hero Camp
2023 · 70 hours
● User Research & Discovery
● Lean Mindset & Delivery
● Product Management Foundations
● Business Skills and Mindset
● CRO Foundations (Conversion Rate Optimization)
● Stakeholder Management & Impact and Influence
● Analytics & Data
● Growth Workshop
● NoCode Workshop
Master's in UX&UI for Digital Transformation
|Shifta by Elisava
2020 - 2021 · 1500 hours [60 ECTS]
● Lead and manage an interaction project based on agile methodologies.
● Design Thinking, Trend Forecasting.
● Research and modeling techniques to design user-centered digital experiences.
● Usability principles to design intuitive, effective, and efficient services and applications.
● Information architecture techniques and process visualization to organize experience flows.
● Design the visual and interactive layer of an application from a global perspective.
Postgraduate in Management and Communication of an Applied Design Project
|Elisava & ISEC Lisboa
2019 - 2020 · 1500 hours [60 ECTS]
● Write a descriptive report of an applied design project.
● Define a profile of an academic/scientific researcher.
● Communicate the results from a scientific perspective.
● Creation of a research process applied to the specific design: DUCTOR.
Master's Degree in Product Design and Development
|Elisava
2019 - 2020 · 1500 hours [60 ECTS]
● Enhance creativity techniques, user-centered design resources, and experimental design applications.
● Understand the current state of product design through the application of acquired knowledge and skills in projects involving collaboration with companies.
● Study the processes of a product development project and various options for industrialization.
● Master different CAD/CAE tools that allow representation, visualization, and simulation of a product's behavior.
● Manage projects, protect and register designs, as well as present the final result to the public.
Bachelor's Degree in Mechanical Design Engineering
|Public University of Navarre
2015 - 2019 · 6000 hours [240 ECTS]
● Launching innovative projects; designing and developing products.
● Working with and organizing multidisciplinary teams in projects that connect engineering with its diverse applications.
● Adding value to R&D, business management, and production teams.
● Technical knowledge in areas such as physics, chemistry, mathematics, statistics, mechanics, electronics, and CAD-CAM.
● Skills in teamwork, production organization, dissemination of scientific and design information, spatial vision, strategic vision, and entrepreneurship.
👩🔧 TOOLS
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Glovals
GA4
Trello
Jira
Data Studio
Google Analytics
HotJar
Design
Figma: Design & prototyping
Illustrator & InDesign
WordPress & Instapage
Google Sites
OptinMonster
Miro & FigJam
Notion
Tech
HTML
CSS
JavaScript
Pascal
Google TagManager
DialogFlow
Airtable
🦸♀️ SKILLS
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Strengths
Strategic & Holistic Vision
Stakeholder Management
Quick Learner
Communicative
Resourceful
Agile Methodologies
Data-Driven
User-Centered
Soft
Empathetic
Resilient
Creative
Organized
Persistent
Analytical
Team Builder
Proactive
Hard
Product Discovery & UX Research
Design Thinking
User Stories & Flows
Information Architecture
Web & Native App Design
NoCode Design
OKRs
Agile
🦜 LANGUAGES
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English · C1
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And my dear mother said: You will speak English, and that's final 🤐
▶ English Course at EOI - C1 2021 | Stays Abroad: Ireland, United Kingdom & USA
🙊 SOMETIMES I TALK ABOUT...
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How to Ground Innovation into Something Tangible, Human, and Meaningful?
Here we are again!! In collaboration with THIGA, and together with Raquel Remón Chozas, Business Developer at Familiados, we’ll show you how we did it at Familiados: a real story about how to adapt technology to people, while staying focused on innovation and results.
How do digital products with social impact come to life? What does it mean to humanize a digital product? How did we use No-Code for validating the new business line? What acquisition and optimization strategies were employed to validate the MVP?
Are you going to miss it?
How I Became a Product Designer
We started and never stopped... THIGA invited me, along with other amazing professionals, to share our story. And if there’s one thing I love, it's telling stories; so I joined in.
Want to know how an architect, a criminologist, and a mechanic ended up becoming Digital Product Designers? Don't miss it!!
Changes from UX Role to Product Designer: How to Make the Leap?
Since I’m not much of a talker... THC invited me to share insights on the differences between the UX and Product Designer roles.
Aaaaaah, you think it's the same? Take a look here and play the webinar in the background. Enjoy the chat that Isabel Mora and I gave 😉
✒️ AND SOME OTHERS I WRITE ABOUT...
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What if you were the Product Manager of "Thihome"?
As a Product Manager, you’re always on the lookout for how a platform can evolve to better meet user needs. In the case of Thihome, a real estate portal, the performance had been strong, but recent metrics sparked some red flags. This article takes you through the process of identifying critical issues and finding solutions that not only address the immediate concerns but also pave the way for future growth.
I’ll walk you through the process of identifying opportunities, validating ideas, and transforming them into tangible, impactful solutions. From understanding the user’s needs to validating with internal and external stakeholders, we’ll explore how we tackled real challenges and delivered a product that not only meets business goals but also solves real-world problems.
Join me on this step-by-step journey of turning ideas into reality!
What if you were the Product Manager of "Thiflix"?
Being a Product Manager in the world of multimedia entertainment apps means you’re constantly thinking about how to engage users in a meaningful way. In this article, we delve into our experience with Thiflix, where we discovered that a deeper understanding of user frustrations and behaviors was key to reshaping the product. It’s not just about offering content—it’s about offering an experience that resonates.
I’ll take you through a real-world scenario where we, as a team, analyzed user behavior, identified challenges, and implemented innovative solutions in Thiflix—our multimedia entertainment app. From noticing excessive time spent on the homepage to understanding the frustrations users face with content discovery, we crafted a solution that aligns with our audience's emotional states.
Join me as I walk you through the journey of turning an idea into an impactful digital product.